Thursday, March 30, 2023

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Piper Sandler simply shared its forty third semi-annual Technology Z survey with 7,100 US teenagers. It exhibits that Apple Pay dominates teenagers’ favourite fee apps, whereas iPhone and AirPods are an essential a part of their every day lives.

Last April,  88% of teenagers used to personal an iPhone and 90% anticipated an iPhone to be their subsequent telephone. Each of those numbers have been new all-time highs. The report additionally confirmed that 70% of US teenagers owned AirPods.

A year later, 87% of teenagers personal an iPhone and 87% anticipate an iPhone to be their subsequent telephone. AirPods possession, alternatively, raised to 72%.

What’s attention-grabbing on this survey is that for funds apps, Apple Pay ranked first, “partly as a consequence of 87% of teenagers within the survey saying they’ve an iPhone.” Venmo ranked No. 2, adopted by Money App and PayPal.

Our Spring survey confirmed an acceleration in general teen spending, up 9% Y/Y. Of notice, females proceed to steer the expansion in not solely trend spending (clothes +15%, Footwear +16%), but in addition proceed to steer within the shift to digital with 95% of upper-income females procuring on-line vs 91% of males.

Relating to social media platforms, for the primary time, TikTok is the favourite one for teenagers with 33% share. It surpassed Snapchat with 31% and Instagram with 22% of share.

One other attention-grabbing tidbit from this report is that 48% of teenagers are both not sure or not within the Metaverse, with 26% of them proudly owning a VR machine.

The forty third semi-annual Taking Inventory With Teenagers survey was performed between February 16 and March 22, regional responses have been 45% within the South, 22% within the West, 21% within the Midwest and 12% within the Northeast. It’s essential to notice that 39% of teenagers maintain a part-time job – up from 38% final fall and 33% in spring 2021.

What do you consider these findings? Share your ideas within the feedback part beneath.

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