I’ve labored my total profession as an engineer, and I’ve seen many inventions at Samsung which have pushed the bounds of what’s attainable with smartphones. Our mission is, and at all times has been, to create know-how that makes individuals’s lives higher. Ten years in the past, we got down to create a transformative know-how by trying on the one factor all smartphones had been synonymous with — a flat rectangular show. We requested ourselves a easy query: How can we now have all of it — an even bigger display screen and higher portability?

 

We noticed a possibility not solely to design a brand new form but additionally to create new experiences that had by no means been attainable with a smartphone earlier than. Overcoming many technological hurdles, we efficiently launched the first-ever Galaxy foldable smartphone in 2019 and have modified the way forward for our business ever since.

 

Final yr, we noticed nearly 10 million foldable smartphones shipped worldwide. That’s an business enhance of greater than 300% from 2020, and I predict this fast-paced development will proceed. We’re reaching the second the place these foldable gadgets have gotten widespread and staking an even bigger declare within the general smartphone market.

 

Extra importantly, Samsung Galaxy foldables have modified the best way we use cell gadgets and helped allow higher existence for customers worldwide.

 

 

As Life Evolve, a New Legacy Unfolds

The world is extra related than ever and is transferring at a a lot sooner tempo. Work and play intermix, and the strains between the bodily and digital world have blurred. The place we flip for work, leisure, wellness and extra has develop into a single place — our cellphone. As such, our customers want a versatile machine to maintain up with their every day calls for.

 

The Galaxy Fold and Galaxy Flip ship on that mandate. Final yr, 70% of Galaxy foldable customers turned to the Flip to assist them see the world from a unique perspective. Flip customers love proudly owning a tool constructed for self-expression, whether or not selecting daring colour choices for his or her machine or taking footage in a brand new means with Flex mode.

 

It’s a unique expertise with the Fold. Almost one out of three Galaxy foldable customers final yr opted for this final productiveness machine, which has empowered them to do extra via hyper-connected, particular person computing. Fold customers love the multitasking functionality of a display screen that doubles in measurement, to allow them to be extra environment friendly and get issues accomplished sooner.

 

Each foldable customers have enthusiastically embraced what we now have created. Their response is our largest motivation to push ahead, and that’s why we’re dedicated to this journey of in search of new prospects for cell innovation.

 

This yr, we’ve made developments in each element and opened the brand new experiences enabled by these behavior-shifting gadgets. I’m excited to see individuals uncover new methods to do extra of the issues they love with the brand new foldable.

 

After all, this wouldn’t have been attainable with out the open collaboration and a shared need with our companions to repeatedly deliver new improvements to the cell class. We’re working with business leaders together with Google, Microsoft and different service companions to develop the experiences which might be attainable all through the foldable ecosystem.

 

 

Redefining What’s Attainable for Folks All over the place

Three years in the past, Samsung Galaxy foldables may very well be summed up in a single phrase: radical. In a short time, nonetheless, it turned clear that this groundbreaking, versatile design match completely into fashionable existence. In consequence, what was as soon as a novelty three years in the past, is now the popular selection for tens of millions.

 

At our upcoming Unpacked on August tenth, you’ll see that the affect of our innovation shouldn’t be solely about what know-how can do. It’s about what you are able to do. We’ve as soon as once more taken our inspiration from crucial supply — Galaxy customers — to push the bounds of what’s attainable.

 

I can’t wait to point out you the potential of our new Samsung Galaxy foldables as the last word instrument for each productiveness and self-expression. Now, you are able to do greater than you ever thought attainable, abruptly, on one machine.

 

Get able to unfold your world.