You’ve made an incredible app and revealed it on the App Retailer. Now, it’s time to assist folks discover out about it. We’ll evaluation how you should use the App Retailer’s present instruments, promotional affords, and extra to drive downloads, in-app purchases, and subscriptions on your app. Take a look at these 5 suggestions for selling your apps and introducing new folks to your concepts.
Spotlight particular content material with customized product pages
Customized product pages mean you can share extra variations of your product web page on the App Retailer to spotlight completely different options or content material inside your app. These are discoverable by distinctive URLs that you simply share and might have completely different screenshots, app previews, and promotional textual content — and so they’re totally localizable, too. You’ll be able to design customized product pages that target a selected sport, highlight a selected character or present out of your app’s content material library, level to particular and distinctive gameplay options, and extra. And you may publish as much as 35 customized product pages per app, supplying you with the flexibleness and freedom to market your app to a number of audiences.
Enhance your content material with customized property and hyperlinks
Assist folks obtain your app with the App Retailer Advertising and marketing Instruments. Use the positioning to generate a content material hyperlink, quick hyperlink, or QR code that takes folks on to your product web page on the App Retailer. You may as well generate “Obtain on the App Retailer” badges — together with localized variations of those property — and embed them in your advertising and marketing communications to advertise downloads of your app. You’ll be able to even customise your advertising and marketing with banners and pictures and add preset messages in a number of languages to advertise your apps in your promoting efforts.
To get began, merely discover your app, then copy and embed the URL and add it in your web site or different promotional efforts. You should definitely evaluation the App Retailer Advertising and marketing and Id Tips for data on correct badge use and graphic requirements.
Create Good App Banners to advertise your app from a web site
Make it simple for folks to obtain or open your app out of your web site on iOS and iPadOS. With Safari’s Good App Banners, you possibly can show an unobtrusive banner that gives a direct hyperlink to your app on the App Retailer or instantly opens the app if it’s already put in.
Generate promo codes to boost consciousness of your app
Give folks, press, and influencers early entry to your app or its in-app purchases with promo codes. These codes are configured in App Retailer Join and may be created, distributed, and redeemed even earlier than your app is stay on the App Retailer. You can provide away as much as 100 promo codes per model of your app, per platform — and as much as 100 promo codes per in-app buy.
Submit your app for characteristic consideration on the App Retailer
The App Retailer editorial group helps shine a highlight on App Retailer builders doing unbelievable work in addition to the apps that affect the lives of individuals around the globe. In case your app, sport, or growth group has a novel story, the App Retailer’s editors would love to listen to about it.
For greatest outcomes, submit your story to the App Retailer editorial group at the very least six to eight weeks upfront of your launch or replace.